David Jasmund

E: djasmund@pcecompanies.com

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Executive Summary


The Banking, Finance, and Insurance sector recorded 772 closed M&A transactions (LTM) in Q1 2025, up from 690 in Q1 2024, signaling renewed deal flow but still below pre-2022 activity levels. Strategic buyers led the market, accounting for 97% of deal volume, while financial buyers remained selective in a cautious investment climate. Valuation multiples shifted, with median TEV/EBITDA easing to 11.0x and TEV/Revenue remained the same at 1.4x, reflecting investor emphasis on earnings visibility and operational resilience. This report explores the trends, transactions, and emerging dynamics influencing the sector.

Market Dynamics


Valuation multiples in Q1 2025 continued their downward trajectory as buyers responded to tighter credit conditions and greater scrutiny on earnings quality. Median TEV/EBITDA fell to 11.0x from 13.3x in Q1 2024, while TEV/Revenue remained the same at 1.4x, both reflecting a move away from aggressive growth narratives. Premium pricing remained concentrated in deals involving scale efficiencies, regulatory expertise, and essential service providers within financial infrastructure.

Q1-2025-Transaction-Volume-and-Multiples-Financial-Institutions-Industry

Buyer Landscape


Q1-2025-Buyers-by-Type-LTM-Financial-Institutions-Industry

Strategic Acquirers: Strategic buyers led the market, driving 747 of the 772 closed transactions. In the banking sector, strategic buyers pursued scale and regional expansion, as evidenced by headline deals like Heartland Financial’s $2.1B acquisition of UMB Financial and Independent Bank’s $2.0B deal for SouthState Corporation. In the insurance space, strategic players remained active, primarily consolidating brokerages and reinsurers to deepen distribution networks and diversify offerings.

Financial Buyers: Financial buyers accounted for 25 transactions, reflecting a more selective approach in the current market environment. Financial firms attracted buyers seeking scalable advisory or consulting platforms, exemplified by TowerBrook’s investment in Berkeley Research Group. In the insurance sector, private equity activity was driven by a focus on retirement, annuity, and insurance services platforms, such as Apollo and Athene’s investment in Advantage Retirement Solutions.

 

Industry Comparison


Q1-2025-Overall-Transaction-Volume-Financial-Institutions-Industry

In the first quarter of 2025, the Banking, Finance, and Insurance sector exhibited a mixed performance in M&A activity. While certain areas showed resilience, the overall landscape was marked by cautious optimism amid evolving economic conditions.

 

 

 

Geographic Expansion


Top U.S. States: California led with (91) transactions, followed by Texas (62) and New York (46), highlighting the strength of key financial hubs and regional market activity.

Cross-Border Trends: U.S.-based targets remained dominant, with continued interest from Canadian and global buyers, reflecting the ongoing international appetite for U.S. financial services and infrastructure assets.

Q1-2025-MA-Transactions-by-State-Financial-Institutions-Industry

Notable Transactions


Largest Transactions Closed

Target Buyer Value ($mm)
Heartland Financial USA, Inc. UMB Financial Corporation $2,100.00
Independent Bank Group, Inc. SouthState Corporation $2,000.00
The General Automobile Insurance Services Inc. Dairyland Insurance Company $1,100.00
Premier Financial Corp. WesBanco, Inc. $995.00
CrossFirst Bankshares, Inc. First Busey Corporation $886.00

Other Strategic Buyer Transactions Closed

Target Buyer Value ($mm)
Fentura Financial, Inc. ChoiceOne Financial Services, Inc.  $180.00
Traditions Bancorp, Inc. ACNB Corporation $87.00
Northway Financial, Inc. Camden National Corporation  87.00
ICC Holdings, Inc. Mutual Capital Group, Inc. $82.00
Homeowners of America Insurance Company Porch Insurance Reciprocal Exchange $47.00

Other Financial Buyer Transactions Closed

Target Buyer Value ($mm)
Advantage Retirement Solutions, LLC Apollo Global Management, Inc.; Athene Holding Ltd.; Motive Capital Management, LLC n/a
Quickpay Funding, LLC Culain Capital Management Llc n/a
ManhattanLife of America Insurance Company CC Capital Management, LLC n/a
Badger Mutual Insurance Company Rural Mutual Insurance Company n/a

Source S&P Capital IQ as of 4/17/2025 and PCE Proprietary Data

Emerging Trends


Key trends shaping Financial Services Firms & Banks:

  1. Strategic Consolidation
    Banks are increasingly pursuing strategic acquisitions to enhance capabilities and footprints, particularly in areas aligning with evolving consumer preferences.1
  2. Emphasis on Cybersecurity
    As digital transformation accelerates, banks are prioritizing cybersecurity measures, including AI-driven threat detection and zero-trust architectures, to protect against sophisticated cyber threats.3
  3. Payments Sector Attractiveness
    The payments sector remains highly attractive for investors due to its scalability, lower regulation, and profitability compared to other parts of the financial services industry.4

 

Key trends shaping Insurance Services & Insurance Firms:

  1. Climate Risk Considerations
    Climate change continues to influence M&A strategies, with insurers adjusting underwriting practices and capital reserves to mitigate associated risks.2
  2. Portfolio Optimization for Insurance Firms
    Insurers are focusing on rebalancing portfolios for capital optimization, with many undergoing restructuring to align with strategic objectives.2
  3. Digital Asset Coverage Expansion
    Insurers are developing new products to cover risks associated with cryptocurrency and blockchain technologies, reflecting increased client demand and sector innovation.8

Outlook for Next Quarter


Financial Services Firms & Banks:

Opportunities: The BaaS model is enabling banks to offer services through third-party platforms, expanding their reach and creating new revenue streams while reducing operational costs.5

Risks: Recent U.S. tariffs, including a 145% levy on Chinese imports, have escalated global trade tensions, leading to market instability and potential challenges for financial institutions.6

Predicted Activity: Private equity firms are anticipated to increase involvement in financial sector deals, leveraging market opportunities amid evolving economic conditions.7

Insurance Services & Firms:

Opportunities: The continued growth of Managing General Agents (MGAs) offers insurers flexible avenues to enter new markets and tap into niche opportunities, driving M&A activity in this segment.8

Risks: Evolving regulatory landscapes and increased scrutiny on underwriting practices may pose challenges for insurers seeking expansion through acquisitions.

Predicted Activity: A rebound in insurance M&A is expected, particularly in the U.S., as investor confidence grows and regulatory environments become more favorable.

PCE Transactions


NuView

Served as advisor to Nuview Trust on their sale to Millenium Trust Company

FMO

Served as advisor to Florida Marketing Organization on their partnership with Baldwin Risk Partners

Family Financial

Served as advisor to Family Financial for equity financing.

Perkins State Bank

Served as advisor to Perkins Sate Bank on their acquisition of Nature Coast Insurance.

Sellers

Served as advisor to Ron Sellers & Associates as they merged with Kuykendall Insurance Group to form Sellers Kuykendall

 

Contact Us


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David Jasmund
Orlando Office
407-621-2111 |
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Michael Poole
Orlando Office
407-621-2112 |
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Kyle Wishing
Atlanta Office
404-994-4186 |
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Data Assumptions

This report represents transaction activity as mergers & acquisitions, consolidations, restructurings and spin-offs. Targets are defined as U.S. Based companies with either foreign or U.S. based buyers. Transaction information provided is based on closed dates only.

Glossary

EBIT - Earnings Before Interest and Taxes
EBITDA - Earnings Before Interest, Taxes, Depreciation, Amortization
LTM - Last Twelve Months
TEV - Total Enterprise Value

Sources:

  1. Grant Thornton. “Balancing Innovation and Control”, Grant Thornton, 2025.
  2. Deloitte. “Insurance M&A Outlook”, Deloitte, 2025.
  3. Remote Financial Services. “Finance Trends to Watch in 2025: The Next Big Shifts in the Industry”, Remote Financial Services, 2025.
  4. Yahoo Finance. “The Future of Card Payments: ESG, Accessibility and More”, Yahoo Finance, 11 April, 2025.
  5. Allied Market Research. “Top BFSI Trends 2025: AI, Sustainable Finance, BaaS”, Allied Market Research, 2025.
  6. Edelman, Adam. “JPMorgan’s Dimon Warns US Faces ‘Considerable Turbulence’ amid Trade War Threats”, New York Post, 11 April, 2025.
  7. Ashurst. “Private Equity and Financial Services: Predictions for 2025”, Ashurst, 2025.
  8. Clyde & Co. “Insurance M&A Activity Lowest Level for a Decade”, Clyde & Co, 25 March, 2025.

Largest Transactions Closed

  • Target
  • Buyer
  • Value($mm)
  • Vector Group Ltd.
  • Japan Tobacco Inc.
  • $3,787.37
  • Cheney Bros., Inc.
  • Performance Food Group Company
  • $2,095.00
  • The Duckhorn Portfolio, Inc.
  • Butterfly Equity LP
  • $1,985.04
  • North American Premium Cat feeding and Pet Treating Business of Whitebridge Pet Brands, LLC
  • General Mills, Inc.
  • $1,450.00
  • Specialty pharmacy business of The Kroger Co.
  • CarelonRx, Inc.
  • $464.00
  • TreeHouse Foods
  • Harris Tea
  • $205.00
  • Skyland Grain LLC
  • The Andersons, Inc.
  • $85.00
  • The Watkins Company
  • Cannae Holdings, Inc. ; KDSA Investment Partners
  • $80.00
  • Big Beverages Contract Manufacturing L.L.C.
  • Celsius Holdings, Inc.
  • $75.00
  • Casa Di Bertacchi Corporation
  • Premium Brands Holdings Corporation
  • $66.00

Other Financial Buyer Transactions Closed

  • Target
  • Buyer
  • Value($mm)
  • ZOA Energy, LLC
  • Molson Coors Beverage Company
  • $53.00
  • Hormel Health Labs LLC
  • Lyons Magnus, Inc.
  • $25.00
  • Sucro Limited
  • Beta San Miguel, S.A. De C.V.
  • $24.36
  • Primo Water Corporation
  • Primo Brands Corporation
  • $23.01
  • Progressive Care, Inc.
  • NextPlat Corp
  • $9.63
  • Assets of Firesteed Cellars Winery & Tasting Room
  • Integrated Beverage Group LLC
  • $8.10
  • The assets of Empire Coffee Co., Inc.
  • Coffee Holding Co., Inc.
  • $8.00
  • Meier'S Wine Cellars, Inc.
  • Bartow Ethanol of Florida, L.C.
  • $6.25
  • Black Oak Gallery
  • VLPS, LLC
  • $2.06
  • Blüm San Leandro
  • VLPS, LLC
  • $1.12

Other Strategic Buyer Transactions Closed

  • Target
  • Buyer
  • Value($mm)
  • Jackalope Brewing Company LLC
  • Tacoma and Hoyt LLC
  • n/a
  • Deiorio Foods, Inc.
  • Encore Consumer Capital, LP
  • n/a
  • Branding Iron Holdings, Inc.
  • Kingswood Capital Management, L.P.
  • n/a
  • Hawaii Coffee Company, LLC
  • Sojourner Consumer Partners, LP
  • n/a
  • Global Animal Products Inc
  • Granite Creek Capital Partners, L.L.C.
  • n/a

 

Source S&P Capital IQ as of 1/17/2025 and PCE Proprietary Data

PCE Transactions

Contacts

David Jasmund

Orlando Office

407-621-2111 |

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Michael Poole

Orlando Office

407-621-2112 |

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Will Stewart

Orlando Office

407-621-2124 |

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Data Assumptions

This report represents transaction activity as mergers & acquisitions, consolidations, restructurings and spin-offs. Targets are defined as U.S. Based companies with either foreign or U.S. based buyers. Transaction information provided is based on closed dates only.

Glossary

EBIT - Earnings Before Interest and Taxes
EBITDA - Earnings Before Interest, Taxes, Depreciation, Amortization
LTM - Last Twelve Months
TEV - Total Enterprise Value

Sources:

  1. 1. Economic Research Service. “Summary Findings.” U.S. Department of Agriculture, 20, December, 2024
  2. 2. Sarah, Z. “Farm bill extended in last minute funding deal: What to know.” Agriculture Dive, 21, December, 2024
  3. 3. TreeHouse Foods, Inc. Announces Acquisition of Private Brands Category Leader Harris Tea.” TreeHouse Foods, Inc, 2, December, 2024
  4. 4. Christopher, D. “Food and beverage M&A activity appears to be picking up, CoBank says.” Agriculture Dive, 5, November, 2025
  5. 5. Peyton, B. “Grocery e-commerce sales continue to soar.” Grocery Dive, 11, December, 2024